MAGICAL KENYA ROADSHOW 2014:
KENYA TOURISM BEYOND THE WILDERBEEST MIGRATION AT THE MARA
Kenya’s Ambassador to the People’s Republic of China H.E. Michael D. Kinyanjui, launched the Magical Kenya Roadshow 2014 in Beijing on 10th March, 2014. Similar events were held in the cities of Shanghai, Chengdu and Guangzhou between 11th-14th March, 2014 targeting Chinese Tour Operators and Travel Agents with a view to marketing Kenya as an ALL YEAR ROUND tourism destination besides the traditional wildebeest migration at the Maasai Mara.
During his speech, H.E. the Ambassador noted the positive impact Chinese tourists have made in Kenya’s Tourism Sector in addition to strengthening the bilateral relations.
“Tourism has grown as a major component of Kenya-China relations where more and more Chinese tourists are travelling to Kenya every year thus enhancing people to people relations”, the Ambassador said.
The Magical Kenya Roadshow 2014 lined up series of events in the cities of Beijing, Shanghai, Chengdu and Guangzhou that saw Tour and Travel Agents from both Kenya and China conduct Business-to-Business consultations and networking.
The Ambassador informed that the number of Chinese travelers has increased over the years and the growth trend is continuing. He invited Chinese travelers to sample the various attractive packages that Kenya offers spread throughout the year. Some of the attractions include Golfing - with courses meeting international standards; birds viewing in Western Kenya’s Rainforests and Beach Safari at the Coast; adventure Safari hill walks and mountain climbing in Mount Kenya among several attractions. Kenya also hosts major hotel chains and brands offering quality accommodation and comfort.
KENYA TOURISM BOARD (KTB) HOSTED CHINA ROADSHOW 2014
China Roadshow 2014 hosted by Kenya Tourism Board (KTB) came to an end last Friday. This roadshow, taking place for one week successively in Beijing, Shanghai, Chengdu and Guangzhou, included destination presentations and one on one business forums linking Kenyan trade and Chinese trade in order to promote Kenya in China market.
H.E. Ambassador was invited to make an opening ceremony. Ambassador expressed high expectation towards the market and encouraged Chinese trade to develop more Kenyan tour products in order to take more Chinese consumers to experience authentic African attractions and culture in Kenya, the Heart of Africa.
The focus of this year’s roadshow was to promote low seasons of Kenya aside from sole migration, and over 300 trade was invited to have in-depth forum with Kenyan trade.
Cynthia Zhou, KTB China Country Director said: “Kenya has been known for yearly migration; therefore Chinese consumers have been unaware of the fact that a big number of animals can still be observed even when it is no migration. Moreover, Kenyan low season happens to be the peak seasons of Chinese travel such as Chinese New Year in February and National Holiday in October, thus we believe that developing low season products is quite significant.”
In 2014, KTB China will continue to implement a series of promotion activities and diversify information channel to feed the market with more information.
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电话： 86 10 8532 5343 - 396
传真： 86 10 8532 3845
肯尼亚旅游局(KenyaTourism Board)自2013年7月起，在中国签约新驻华代表处环宇广缘咨询有限公司(AVIAREPS Marketing Garden),在中国市场开展各项推广活动。
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